In an age where decisions are increasingly digital, Qubit India is redefining how we see, experience, and purchase the spaces we live in. Founded by 3D visualization veteran Ajjay Parge, Qubit blends cinematic-quality rendering with cloud scalability to empower industries like real estate and automotive with immersive, real-time platforms. From reducing buyer uncertainty with Navigo’s hyper-realistic walkthroughs to producing digital films for KIA using virtual production pipelines, Qubit is not just keeping pace—it’s setting the pace. In this exclusive interview, Parge talks about bridging the trust gap in under-construction sales, bringing gaming tech into architecture, and shaping India’s AVGC XR roadmap, all while scaling across borders and sectors with precision and purpose.

Qubit has been revolutionizing 3D visualization. What inspired you to start this venture, and what gap in the market were you addressing?

Real estate sales have long been built on imagination. Buyers put their life savings into a home, often relying on static brochures and generic show flats that may not resemble the apartment they will receive. This gap between expectation and reality—has always led to uncertainty, delays, and cancellations. India’s real estate sector is projected to reach $1 trillion by 2030 (IBEF), 1continues to operate with low-tech sales methods. Pre-sales for under-construction projects often face an absorption lag, primarily due to buyers struggling to visualize what they are investing in. We saw an opportunity to bridge this gap by creating Navigo, an advanced 3D visualization platform that enhances buyer confidence, accelerates pre-sale conversions by three times, and has reduced cancellation rates to as low as 1%. This helps improve developer liquidity cycles, which is critical for sustaining the capital-intensive real estate market.

Navigo offers real-time, ultra-photorealistic apartment views. How does this technology enhance the real estate buying experience?

Real estate is a long-term capital asset, and valuation dynamics are evolving beyond just location and built-up area. Navigo integrates decision-making with immersive visualization, allowing buyers to assess real-time sunlight projections, geospatial mapping, and unit-specific inventory. With Navigo, we eliminate guesswork. Buyers can walk through their actual apartment in high-definition 3D, adjust lighting based on the time of day, and check balcony views in real time. Our geospatial mapping integration allows them to see proximity to schools, hospitals, and road networks—just as they would in reality. This clarity translates into faster, more confident purchasing decisions.

You’ve collaborated with major brands like KIA Motors for digital automotive films. How does Qubit’s approach differ from traditional production methods?

Traditional automotive film production is capital-intensive, requiring extensive on-location shoots, logistical coordination, and post-production enhancements. Qubit’s virtual production pipeline reduces costs by eliminating physical dependencies and leveraging real-time rendering. By utilizing Unreal Engine-powered photorealistic simulations, we provide brands with scalable, hyper-realistic visuals that offer faster turnaround times and increased viewer engagement across digital platforms.

Qubit leverages Unreal Engine for high-end visualization. How do gaming technologies influence architecture, real estate, and automotive industries?

Gaming technology is redefining how industries showcase their products. Real-time rendering, AI-driven visualizations, and physics-based lighting—once exclusive to gaming—are now the future of real estate and automotive visualization. Unreal Engine allows us to render billion-polygon scenes in milliseconds, meaning buyers can instantly see their home in cinematic detail, explore interiors from any angle, and even interact with the space dynamically. This shift is turning PropTech into VizTech, where the entire sales process is driven by immersive, interactive digital experiences. By 2047 we will see the adoption of these ICT and property technologies rising with almost 12-13% integration in the real estate sector.

With over three decades in 3D visualization, what have been the biggest technological advancements shaping the industry?

Over the years, three major advancements have redefined 3D visualization. The first is ray tracing and real-time rendering, which has shifted the industry from pre-rendered visuals to hyper-realistic interactive experiences. The second is cloud-based visualization, which allows buyers, developers, and sales teams to access high-fidelity 3D models seamlessly from anywhere. The third is AI-powered data analytics, which integrates financial insights, such as inventory, resale projections, and rental yield analytics, directly into the visualization process. Together, these innovations have transformed property buying from a gut-driven decision into an informed, data-backed process. We’re no longer just "showing" homes—we’re empowering buyers with immersive and analytical decision-making tools.

How does Qubit ensure accuracy and realism in 3D visualization projects, and what challenges do you face?

Ensuring accuracy in 3D visualization is a complex challenge that requires precision at every level. At Qubit, we achieve accuracy by integrating geospatial data for real-world positioning, employing physics-based lighting, and ensuring material realism. Every element—from the way light enters a room at 8 AM to the exact sectional views of texture of a granite countertop—is replicated with extreme detail. Many buyers believe digital renders look "too perfect" compared to the final product. However, when they experience Navigo, engagement jumps from 5 minutes to 45 minutes, and conversion rates increase significantly. This proves that when technology is applied correctly, it doesn’t just enhance visualization—it builds trust.

You are actively involved in India’s AVGC XR Task Force. What key policies or developments are needed to strengthen this sector?

India’s AVGC XR (Animation, VFX, Gaming, Comics and Extended Reality) sector is poised for exponential growth, but sustaining this momentum requires structured policy interventions. First, we need incentives for R&D, similar to what we see in South Korea and the US, where tech-driven visualization is supported by government-backed innovation funds. Second, we must expand AVGC XR-focused education programs, integrating courses into IITs, NIDs, and leading design institutes to build a strong talent pipeline. Lastly, public-private partnerships must be strengthened, encouraging collaboration between Indian PropTech firms and global visualization leaders to drive cutting-edge developments.

What industries do you see benefiting the most from Qubit’s solutions in the coming years? Any new sectors you plan to explore?

Beyond real estate, VizTech is the future of luxury retail and smart city planning The ability to create interactive, cinematic-grade virtual spaces has applications far beyond property sales. In luxury retail, we see a future where high-net-worth customers can explore watches, jewellery, and apparel in ultra-high-definition before making a purchase. We will also explore urban planning solutions that enable governments to visualize infrastructure projects before breaking ground. Our long-term vision is clear: to transform digital visualization into a core decision-making tool across industries.

How do you balance innovation with scalability? What steps is Qubit taking to expand while maintaining quality?

Growth without quality is meaningless. At Qubit, our expansion strategy is built on two pillars: automation and cloud technology. Our asset pipeline ensures that as we scale, we maintain high fidelity across thousands of projects. Meanwhile, shifting Navigo to the cloud has eliminated traditional hardware limitations, making it accessible anytime, anywhere. We recently expanded to Singapore. The company projects ₹100 crores in revenue from Singapore within the next two years, with plans to secure high-profile projects across multiple international luxury real estate markets. By 2026, we aim to clock ₹10,000 crore in sales, expanding Navigo across India, the UAE, and Singapore. Our focus remains on ensuring that as we scale, every customer—whether in Pune or Dubai—experiences the same unparalleled realism and precision.

What is your vision for Qubit in the next five years? How do you see 3D visualization evolving globally?

The future of visualization is moving from passive consumption to interactive immersion. In five years, we envision a world where real estate transactions will be entirely digital—no more brochures, no more show flats, just fully immersive virtual experiences. Luxury retail will shift towards interactive digital storefronts, allowing customers to explore products in lifelike detail before purchasing. Smart cities will be designed in real-time 3D, optimizing infrastructure planning and urban development. The industry’s shift towards metaverse-driven property experiences and virtual real estate transactions is expected to increase market adoption will increase in the next five years. As global enterprises shift towards digital-first strategies, real-time 3D visualization will become the standard for architectural design, automotive marketing, and industrial planning.